Wednesday, July 29, 2009

Stella Artois bought Bud... so what is this Beer?

Most interesting website:

Stella Artois (pronounced /ˈstɛlə ɑrˈtwɑː/) is a 5% ABV (formerly 5.2%) lager first brewed in Louvain, Belgium, in 1926 as a Christmas brew, and named Stella after the Latin for "star".[1]

Although Belgium is best known internationally for its ales, the so-called "table beers", the bottom-fermented pilsner lagers such as Stella Artois head the list for domestic consumption, making up almost 75% of Belgian beer production. Stella is promoted as an international brand by its brewer, AB InBev. In its home market of Belgium, however, it is marketed, priced and sold as a regular lager. Despite its success internationally, the number 1 selling beer in Belgium is its sister beer Jupiler.

In the UK, a lower ABV version is available called Stella Artois 4%. This variant was launched to compete alongside fellow Inbev lager Beck's Vier and to address negative associations of the brand.[2]

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